MILWAUKEE, Wis. — The fastest mouse took more than the cheese at Liphatech’s second Rodent Rally during PestWorld 2009. The prize was cash, actually.
Liphatech featured its second “Rodent Rally” competition at the industry-wide trade show in Las Vegas. More than 170 competitors took part in 85 timed speed events that rely on radio-controlled mice. The road course, housed in the Liphatech booth, featured various company products as elements of the raceway and as obstacles on the course.
“The Rodent Rally proved to be even more popular in 2009,” said Jim Doll, marketing manager, pest management division, Liphatech. “We had more rally competitors than last year and a corresponding increase in the number of visitors to our booth. It’s a fun, interesting way to introduce people to our product offering. The game essentially teaches people what our products do.”
In addition to drawing a crowd with its race competition, Liphatech displayed its complete rodent control offerings, including soft-bait product – FirstStrike. FirstStrike is a 10-gram pouch that provides outstanding palatability for use in bait stations and other applications. The product is designed for flexible dosing – use the exact amount of FirstStrike necessary – more for heavy infestations, less for maintenance.
Three winners were recognized each day of the show. First-day winners included Sean Horne, Commonwealth, Newport News, Va, first; Mitch Taylor, Capital Pest Services, Raleigh, N.C., second; and Paul Nibarger, Prime Pest Control, Spokane, Wash, third. Second-day winners included Garret Thrasher, Thrasher Termite and Pest Control, Inc., San Diego, first; Scott Pinkerton, Univar, Houston, second; and Tom Bickel, Pioneer Pest Management, St. Louis, third. Third-day winners were Jeff Keller, Arizona Exterminating Co., Phoenix, first; Brad Turner, Lady-Bug Services, Inc., Amarillo, Tex., second; and Shaun Mimick, Paraclipse, Columbus, Neb., third.
Thrasher was the overall course winner with a time of 28.63 seconds. All heat winners took home a Liphatech Rodent Rally cap; first-, second- and third-place winners each day took home $150, $100 and $50 gift cards, respectively.